Sarah Hodges

It’s Not Them, It’s You: Connect & Pay it Forward

In Startups on November 8, 2011 at 9:48 pm


This post focuses on the Boston startup scene, but anyone anywhere can get connected and become a connector. Get on it, and don’t forget to pay it forward…

“How the hell did I get here?”
As I stood in the Copley Fairmont Hotel Ballroom at DB Tech Prom last month, I couldn’t help but wonder, how the hell did I get here? Just a little over a year ago, I was a Boston startup scene outsider. But suddenly there I was, taking in the sight of hundreds of startuppers Boogieing down to 80s jams, loving every minute of it.

It’s Not Them, It’s You
Last fall, I remarked to my buddy, Aaron White, that it seemed he was a member of an exclusive club of startup folks in Boston. It’s such a clique, I argued, how can new entrepreneurs and startup peeps break into the circle?

Turns out, it wasn’t them…it was me. I was standing on the other side of the glass looking in, when all I had to do was open the door. Want to connect with startup folks? Speak up, get out, and network up a storm. It’s up to you to make the first move!

Have Some Fun (and maybe a few libations)
Sure, there’s a lot you can do to start meeting people in Boston from behind the safety of your MacBook Air…but c’mon, that’ll only get you so far. I’m a bit of an introvert, so it was tough for me to get out and socialize when I first joined the RunKeeper team last fall. I remember my patient co-worker, Tom Boates, practically holding my hand as he introduced me to folks at a BostInnovation party.

You know what also helped that night? A few cocktails. Nothing lets your guard down better than an open bar…Seriously though, some people are more comfortable in a formal environment, but I thrive in a social setting, where I can weave work in with play. Cort Johnson recently wrote a great blog post about the power of experiential events to foster meaningful connections. BostInnovation, DartBoston and a host of others have done a fantastic job creating innovative startup events this year, so there are plenty of opportunities to kick up your heels while you network your tail off. If you’re more fiesta than fireside chat, make sure to tailor your event calendar to include environments in which you feel comfortable.

Got a game plan?
Don’t know where to start? Check out these tips for how to break into the scene:

- Rob Go’s Hitchhiker’s Guide to the Boston Startup Scene is an awesome step one.
- Greenhorn Connect also has a killer event calendar.
- Don’t forget to follow @DBTechProm, @BostonBoogie and #rubyriot for the inside scoop.

With A Little Help from Your Friends…
I’ve been amazed at how supportive the startup community has been this year; there are connectors everywhere. Every time I’m at an event with Jennifer Lum she asks, who do you want to meet today? Get in the habit of having a list at the ready of people you’d love to meet in the Boston startup scene; whether you’re at a social event, a conference, or a Meetup, chances are someone you know knows someone on your list, and would be more that happy to make the connection.

Here’s a quick shoutout to some of the folks who have been generous with their time & intros:

- Jennifer Lum
- Cortlandt Johnson
- Jake Cacciapaglia
- Mike Troiano
- Dave Balter
- Aaron White
- Matt Lauzon
- Kai Gray

Pay It Forward
There’s a reason Matt Lauzon was able to bring together 1,000 startuppers to #payitforward at this year’s #rubyriot—Bostonians are down to help out. It’s great to be connected, but don’t forget to pay it forward!

Sarah Hodges Tech Prom Boston

A, B, Cs of 1, 2, 3s: Marketing Analytics Resources

In Analytics, Campaign Anaytics, Web Analytics on August 2, 2011 at 2:17 am


Forget dipping a toe in the water–when it comes to learning marketing analytics, you’ve gotta hit the diving board and break out your best cannon ball. Start measuring something!

1. Read, write, practice, analyze and optimize. Then, start over.

2. Start a blog and write on topic you’re passionate about.

3. Create a Google Analytics account and install GA on your blog.

4. Consider incorporating other free analytics tools: Crazy Egg (heat map); 4Q (task completion survey); Clicktale. GA is a fantastic starting point, but you may want to cast a wider net to build up a broader portfolio of knowledge and complement insight from GA.

5. Start following the #measure tag on Twitter; some serious analytics superstars show up in this stream, and you’ll learn tons just by from reading/interacting.

6. Read anything and everything Avinash Kaushik has ever written. Word.

7. Check out these blogs from awesome practitioners:

8. Sign up to be a student on the Analysis Exchange; work on a project for an organization in need alongside an expert mentor.

9. Finally, if you’re interested in a career that may also require to build out your knowledge of paid platforms, start by reading their blogs. Though context is always helpful, you can learn a lot from pros before ever shelling over $ to implement the tools.

10. Just do it.

This is my attempt to put lipstick on a response to this Quora analytics question.

Vanity Metrics: Are you optimizing for what really matters?

In Analytics, Campaign Anaytics on July 31, 2011 at 6:22 pm

Vanity Metrics
Erick Schonfeld wrote a great piece in Tech Crunch this weekend, warning of the danger in what Lean Startup guru, Eric Ries, refers to as ‘vanity metrics.’ Can I get a ‘hallelujah’? An ‘amen’?

I can’t tell you how many times I’ve met with a founder or marketing manager who references a startup’s tweets, followers, ‘pageviews,’ etc. as signs of success and an indication of its future growth trajectory. Unless you’re earning $ based on the number of pageviews your site receives, these metrics likely don’t mean beans. Startups need to focus on what really moves the needle–metrics that directly impact revenue over time.

Key takeaway? Make sure you’re optimizing for the right metrics. Period.

Read more on Tech Crunch.

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