Sarah Hodges

Think You’re an Analytics Pro? Prove it!

In Analytics on June 6, 2012 at 6:50 pm


On Monday night, I took a deep breath and dove into teaching my first Intelligent.ly class, Marketing Analytics 101. Intelligent.ly connects experts in Boston with entrepreneurs and professionals who want to improve their craft or learn or a new skill.

Google AnalyticsAs co-founder of the campus, I’ve spent the last few weeks working with instructors to ensure that each class is highly interactive, targets the right learning level, and keep students engage…sure is a whole lot harder when you’re up there in the instructor role yourself!

Aside from providing a few tips around Marketing Analytics resources, most of my advice during the course of the night centered around one central theme—practice makes perfect. Want to learn analytics? Just roll up your sleeves and dive in. Hit a road block? Scour online resources or tap into the kind folks following the #measure hashtag on Twitter. The only thing stopping you is you!

Start plowing through Google Analytics tutorials, nose buried in Avinash Kaushik’s blog, polishing up your analytics skills. All that knowledge is pretty gratifying, right? You know what feels even better? Struttin’ your stuff.

The team over at Smarterer (I’m currently heading up Marketing) has a pretty sweet way to let you flare your feathers and show what you know. Smarterer provides over 500 tests to help you prove any professional skill…ya, know, like, Google Analytics. Whether you were at last night’s class, or you’re just an analytics junkie, don’t be shy now, get in there and score your skills!

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