Sarah Hodges

10 Magical Marketing Resources

In Marketing on March 7, 2013 at 3:02 am

unicorn1. Seth Godin

Godin is the Godfather of Marketing. There’s no denying it. Forget Wheaties, start your day with his blog.

2. Avinash Kaushik

If you don’t think data can be sexy, think again. Avinash Kaushik’s blog pulls of the covers, showing you the naked truth on how to drive marketing results.

3. April Dunford

No frills, straight to the point, April Dunford’s blog, Rocket Watcher, gives you a cold hard injection of marketing truth.

4. Mike Troiano

Mike Troiano and his Italian roots are cringing at the fact that I gave Seth Godin the Godfather crown… When Trap speaks, you listen. Any questions?

5. Andrew Chen

You’re all growns up, and it’s time to market by the numbers. Let Andrew Chen show you the way.

6. Erika Napoletano

In case you forgot how fun marketing can be, The RedHead Writing Blog is no bullshit, and hilariously, belly-aching good.

7. Scott Brinker 

Marketing and tech got married. They had a baby. Scott Brinker is the nanny.

8. Ramit Sethi 

Ramit is brash, over the top, and one of the best email marketers you will ever witness in action. Get. On. The. List.

10. seomoz

SEO. No one’s good at it. Stop pretending and start reading.

10. HubSpot

The HubSpot blog is a marketing bible. ‘Nuff said.

Hit me up in the comments with your favorite blogs!

How HubSpot Won My Heart (Seriously)

In Email Marketing on February 25, 2013 at 2:04 am

Foot-mouthI think I cried a little the day I found out that HubSpot acquired Performable. I definitely drank scotch. For months, I’d eagerly watched as my buddy, Christopher O’Donnell, and the Performable engineering team, cranked like crazy to put all the analytics giants out of business. I hopped on screenshares, sent over pages of feedback and even camped out at the office on the weekends, stopping just short of throwing on a cheerleader outfit. And then they sold to the enemy.

Here’s the thing—HubSpot was a killer marketing company. Their team was packed with the best in the biz, churning out content that attracted leads like ants to cotton candy. But the product itself always left something to be desired. And it made me mad. Really mad.

HubSpot literally wrote the book on Inbound Marketing. I’ve been behind those doors, and that marketing team was (and is) legit. From mounds of data to buyer personas, to a test/measure/optimize mantra, they were constantly pushing themselves to new ground. But when it came to the product, HubSpot was treating its users like second-class citizens, dumbing down its feature set to the lowest common denominator. The HubSpot blog was an absolute treasure trove of information, but none of those best practices, the tips and tricks, none of that marketing goodness made it’s way into the product. It just wasn’t right.

I’d be lying if I said that I hadn’t sworn several times that I would never use HubSpot. And now here I am, foot in mouth, to tell you that I love me some HubSpot. After much hassling from David Cancel, I took their new email tool for a spin when we launched Man, I was hooked. I couldn’t get enough, so I signed up Smarterer.

HubSpot Email Campaign

HubSpot Email PreHeader Text

Awhile back, I wrote a post called For Better or For Worse: Guide to Choosing an ESP. Well, HubSpot and I are living happily every after. Everywhere you turn in the UI, you find a default setting or a visual cue to help you market the right way. From a reminder to tag your email with a campaign for consistent tracking to a simple field that lets you customize the preheader text, HubSpot does the heavy lifting. It lets me free up my brain power for strategy and creativity. It’s efficient, empowering, and just plain smart.

Seamless is the best way I can describe HubSpot now. You know what it reminds me of? Performable.

Think You’re an Analytics Pro? Prove it!

In Analytics on June 6, 2012 at 6:50 pm

On Monday night, I took a deep breath and dove into teaching my first class, Marketing Analytics 101. connects experts in Boston with entrepreneurs and professionals who want to improve their craft or learn or a new skill.

Google AnalyticsAs co-founder of the campus, I’ve spent the last few weeks working with instructors to ensure that each class is highly interactive, targets the right learning level, and keep students engage…sure is a whole lot harder when you’re up there in the instructor role yourself!

Aside from providing a few tips around Marketing Analytics resources, most of my advice during the course of the night centered around one central theme—practice makes perfect. Want to learn analytics? Just roll up your sleeves and dive in. Hit a road block? Scour online resources or tap into the kind folks following the #measure hashtag on Twitter. The only thing stopping you is you!

Start plowing through Google Analytics tutorials, nose buried in Avinash Kaushik’s blog, polishing up your analytics skills. All that knowledge is pretty gratifying, right? You know what feels even better? Struttin’ your stuff.

The team over at Smarterer (I’m currently heading up Marketing) has a pretty sweet way to let you flare your feathers and show what you know. Smarterer provides over 500 tests to help you prove any professional skill…ya, know, like, Google Analytics. Whether you were at last night’s class, or you’re just an analytics junkie, don’t be shy now, get in there and score your skills!

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