You rolled up your sleeves and started tagging your campaigns…now what?
I’m sure you jumped right into the basics of campaign tagging video I posted last week, and now you’re tracking your marketing efforts like an animal. But all your good intentions can quickly snowball into a world of pain, if you don’t employ a consistent strategy across your organization.
Combat the chaos.
Campaigns, and sources and mediums, oh, my! You’re a sophisticated marketer with a robust portfolio of campaigns, but all those values can start to get confusing without an organized approach to tracking.
I heart Google docs!
Whether you’re an Excel geek or a Google Docs. evangelist, throw your utm parameters into columns and start tracking the values you’re using. Not only does this instantly create a simple guide that others in your organization can follow when tagging new campaigns, but it also gives you a clear reference point when your data starts to roll in.
Check out your report card and make a plan for next semester.
Revisit, refine and revise your approach to optimize for insight!