Sarah Hodges

Campaign Tagging: Part 2 – Strategy

In Analytics, Campaign Anaytics, Web Analytics on March 9, 2011 at 9:47 pm

Sarah-Hodges-Campaign-Tagging

You rolled up your sleeves and started tagging your campaigns…now what?

I’m sure you jumped right into the basics of campaign tagging video I posted last week, and now you’re tracking your marketing efforts like an animal. But all your good intentions can quickly snowball into a world of pain, if you don’t employ a consistent strategy across your organization.

Combat the chaos.

Campaigns, and sources and mediums, oh, my! You’re a sophisticated marketer with a robust portfolio of campaigns, but all those values can start to get confusing without an organized approach to tracking.

I heart Google docs!

Whether you’re an Excel geek or a Google Docs. evangelist, throw your utm parameters into columns and start tracking the values you’re using. Not only does this instantly create a simple guide that others in your organization can follow when tagging new campaigns, but it also gives you a clear reference point when your data starts to roll in.

Check out your report card and make a plan for next semester.

Revisit, refine and revise your approach to optimize for insight!


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