Sarah Hodges

Vanity Metrics: Are you optimizing for what really matters?

In Analytics, Campaign Anaytics on July 31, 2011 at 6:22 pm

Vanity Metrics
Erick Schonfeld wrote a great piece in Tech Crunch this weekend, warning of the danger in what Lean Startup guru, Eric Ries, refers to as ‘vanity metrics.’ Can I get a ‘hallelujah’? An ‘amen’?

I can’t tell you how many times I’ve met with a founder or marketing manager who references a startup’s tweets, followers, ‘pageviews,’ etc. as signs of success and an indication of its future growth trajectory. Unless you’re earning $ based on the number of pageviews your site receives, these metrics likely don’t mean beans. Startups need to focus on what really moves the needle–metrics that directly impact revenue over time.

Key takeaway? Make sure you’re optimizing for the right metrics. Period.

Read more on Tech Crunch.

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