Sarah Hodges

Marketing Videos

Sarah Hodges Campaign Tagging

Campaign Tagging: Basics

In this video, you’ll get an introduction to UTM parameters, one of the easiest ways to track your marketing campaigns across channels.

UTMs may look complex, but they are pretty straightforward once you learn the basics. Watch now

Campaign Tagging: Strategy

Now that you’ve learned the basics of UTM parameters, it’s time to move on to developing and sharing your UTM strategy throughout your organization.

Lesson two will walk through a few key components to help you keep track of cross-channel campaigns and make the most of your UTM parameters. Watch now

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