I think I cried a little the day I found out that HubSpot acquired Performable. I definitely drank scotch. For months, I’d eagerly watched as my buddy, Christopher O’Donnell, and the Performable engineering team, cranked like crazy to put all the analytics giants out of business. I hopped on screenshares, sent over pages of feedback and even camped out at the office on the weekends, stopping just short of throwing on a cheerleader outfit. And then they sold to the enemy.
Here’s the thing—HubSpot was a killer marketing company. Their team was packed with the best in the biz, churning out content that attracted leads like ants to cotton candy. But the product itself always left something to be desired. And it made me mad. Really mad.
HubSpot literally wrote the book on Inbound Marketing. I’ve been behind those doors, and that marketing team was (and is) legit. From mounds of data to buyer personas, to a test/measure/optimize mantra, they were constantly pushing themselves to new ground. But when it came to the product, HubSpot was treating its users like second-class citizens, dumbing down its feature set to the lowest common denominator. The HubSpot blog was an absolute treasure trove of information, but none of those best practices, the tips and tricks, none of that marketing goodness made it’s way into the product. It just wasn’t right.
I’d be lying if I said that I hadn’t sworn several times that I would never use HubSpot. And now here I am, foot in mouth, to tell you that I love me some HubSpot. After much hassling from David Cancel, I took their new email tool for a spin when we launched Intelligent.ly. Man, I was hooked. I couldn’t get enough, so I signed up Smarterer.
Awhile back, I wrote a post called For Better or For Worse: Guide to Choosing an ESP. Well, HubSpot and I are living happily every after. Everywhere you turn in the UI, you find a default setting or a visual cue to help you market the right way. From a reminder to tag your email with a campaign for consistent tracking to a simple field that lets you customize the preheader text, HubSpot does the heavy lifting. It lets me free up my brain power for strategy and creativity. It’s efficient, empowering, and just plain smart.
Seamless is the best way I can describe HubSpot now. You know what it reminds me of? Performable.